Distribution Notes..

• vertical/ horizontal integration
• 10 films released a week
• digital screen network (DSN)
• typical release day - Friday
• FDA (film distribution association)
• digital - 35mm prints, mainstream (200+) independent (10) - 'toured'
• release films that relate to the time of year
• licensing allows films to be legally released
• advertising/ advertising - above/ below the line marketing
• viral marketing
• Hollywood - own distribution offices
• independent - hired
• opening weekends/ pre- release/ premieres
• 90+ territories
• specialised films (local dist.)
• mainstream films (blanket release)