Evaluation Questions - Induction.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video used conventions of the real media product as we remade it so that it was exactly the same as the original video. We used similar filming techniques and planned each film shot so that it was as precise as possible. We also planned the timing of each shot, the costumes, location and props needed. This was important as this is what made the original video so successful. By remaking the music video, we gained more knowledge and understanding about important things to consider during the filming process and also what research must be done before filming. For example planning out a storyboard. We used iMovie on the Macs to edit the clips. This was similar to the conventions of other music videos as it made our video look more realistic. We used other conventions to ensure that our video was as successful as it could have been. Risk assessments, shot lists and planning were also used to create a good quality music video. Key conventions that we used were close up shots, mid shots, long shots and quick paced editing.
2. How effective is the combination of your main product and ancillary texts?
Our media product was quite successful as we planned out each shot and location of the shots in advance. This made the filming process a lot less time consuming as we knew exactly what to do. Editing the clips was the hardest thing to do as we had to make sure that they met the same standard as the original video. Timing, lip syncing and putting the clips in the correct order was the main thing to consider. To improve our video we would delete the clips that we didn't need as soon as they were uploaded to save time trying to find the correct clip to insert. Another way to improve our video would be to shoot more of each scene in case some were not appropriate. We nearly had to use the same clip twice until we found another clip to use which would work the same. Lip syncing was not as effective in this clip so another clip may have worked better.
3. What have you learned from your audience feedback?
http://www.youtube.com/watch?v=ea4fapn-lns  After making our video, we gained opinions from other class members and overall the feedback was very positive. They thought the editing of the clips was very successful and that the video was appealing as a whole. The only thing that was mentioned that could be improved was the quality of the final video. To change this we could save the video as a different file format so that it doesn't affect the good quality editing.
4. How did you use media technologies in the construction and research, planning and evaluation stages?
We used many different media technologies throughout the making if our video. The video camera was used for the filming and the tripod was used when angles were needed. After filming we used a firewire to upload the clips onto the Macs. This way we could then edit the clips and change this into an actual music video. We used iMovie for the editing. We then used a memory stick to transfer the saved, final video onto the PC computer. After this we used the computer to upload the video onto Youtube. The storyboard, risk assessment, shot lists and planning notes also came in useful during filming.

Busted video remake.

Busted Video - What I Go To School For.

Risk Assessment - Busted Video.

The key risks that could occur during the filming of the video are:

• people tripping over tables or chairs
• falling off steps if steps are used in the exterior shots
• accidents with technical equipment
• accidents with props

To prevent these risks you could:

• ensuring tables and chairs are a suitable distance are apart and safe to walk between
• only use steps of a low height if needed
• check all technical equipment is safe and out the way of people during filming
• make sure all props are used safely to reduce accidents

Hazard: Falls of actors/actresses + equipment
Answer: Yes
Severity: Medium
Likelihood: Medium
Persons At Risk: all actors and crew (3+). All equipment.
Precautions: Minimise all risks that would cause people to fall and ensure all equipment is stable and secure whilst in use

Hazard: Falls of structures
Answer: No
Severity: Low
Likelihood: Low
Persons At Risk:

Hazard: Tripping hazards
Answer: Yes
Severity: Medium
Likelihood: Medium
Persons At Risk: all actors and crew (3+). All equipment
Precautions: ensure any objects are out of the way of actors during filming so reduce any injuries. Make sure equipment is safe and kept safely hidden so actors do not trip.

Hazard: Vehicles
Answer: No
Severity: Low
Likelihood: Low
Persons At Risk:

Hazard: Weapons
Answer: No
Severity: Low
Likelihood: Low
Persons At Risk:

Hazard: Burns from lighting
Answer: No
Severity: Low
Likelihood: Low
Persons At Risk:

Evaluation of Skills Learnt - Busted Video.

From storyboarding the 'What I Go To School For' video and creating the shot lists, I have learnt that there is a lot to consider when planning a music video. Watching the video repeatedly helped me identify key things in the video that you can't find from just watching it once. I learnt that storyboarding is essential when planning a video as it breaks up the structure and different shots so that they will be easier during the filming process. The types of shots must also be considered so that you know what angles, speed and types of shots to use later on. The shot lists were helpful as you can plan the locations, actors and props in advance and also when filming will specifically take place. Experimenting with the video camera helped me as I wasn't very confident before so this practice should help me with future work. Practicing lip syncing was also important to make the video look more realistic. The key thing that I learnt was not to take too many shots with different people as editing can be difficult which makes the process more time consuming. We filmed numerous times to make the video as good as possible. I will use these key skills in the next film that I produce.

Busted Video - Shot Lists.

 

Busted video - Prop and Location planning.

Busted video - Storyboard.

The King's Speech.

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Revision for audience and institution.

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Revision for audience and institution.

Audience and Institutions Revision Pack 2

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Section B

The King's Speech Powerpoint.

The king’s speech case study final powerpoint

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Distribution - case studies...

dist case study answers

Distribution..

Distribution and exhibition

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Distribution Notes..

• vertical/ horizontal integration
• 10 films released a week
• digital screen network (DSN)
• typical release day - Friday
• FDA (film distribution association)
• digital - 35mm prints, mainstream (200+) independent (10) - 'toured'
• release films that relate to the time of year
• licensing allows films to be legally released
• advertising/ advertising - above/ below the line marketing
• viral marketing
• Hollywood - own distribution offices
• independent - hired
• opening weekends/ pre- release/ premieres
• 90+ territories
• specialised films (local dist.)
• mainstream films (blanket release)

Notes on distribution..

Research on distribution

Distribution and Marketing..

• Introduction
• Logistics
• 35mm-Digital (DSN Sites)
• Release Dates/ Blanket Release
• Marketing/ Advertising
• Synergy
• Merchandise/ Soundtracks
• Viral
• New Technologies
• Festivals/ Awards
• Opening Weekends/ Premiers
• Quotes from Industry
• Vertical and horizontal intergration

Distribution and Marketing Questions..

1. How does a film make money? Film companies use Tax Shelters, Conglomerates and Government Grants to make the film itself but the film makes money by appealing to it's target audience and has a good review from people who have seen it as the companies usually rely on 'word of mouth' and viral marketing. Once they see it at the cinema they may want to buy the DVD or even merchandise that has been made to advertise the film further. Internet influences also help sell the film as they can create positive reviews which will encourage more people to go and see the film.  
2. Where does the money come from? The profit comes from the companies selling merchandise, soundtracks, leaflets, posters, billboards, festivals, awards ceremonies and also tickets for premiers and cinemas which works the same as viral marketing as the 'word gets round'.
3. Who decides to produce a film? The producer makes the final decision as to when the film is produced and organises the majority of the distribution and marketing. This happens after the pitch has been presented from the writer's first idea. The producer then develops this idea and adapts each scene. The cinematographer and director then puts their own input into the action of the film and they also have to decide on the distribution and marketing of the film. The planning is crucial as they have to set a budget and they have to make sure that it appeals to the target audience.
4. Where does the money to make a film come from? The overall budget of the film comes from the companies who invest in that film. This happens when the idea is pitched and they decide whether they want to invest in their film and fund for the film. The companies also use Tax Shelters, Tax Schemes, Pre Sales, Government Grants and funding from the Conglomerates if they are an individual film company.
5. What was the relationship between studios and cinemas in the 1930/40's? This was a very popular time period for the production of films. This is when the distribution and marketing was just starting and the production process was first being used. Between this time around 600 films were produced every year.
6. How has that changed? when? This has changed because technologies have improved and updated and the production of films is a faster process. This studio system ended in 1959. 
7. How do studios make money from videos and DVD sales? What rules govern DVD rentals? They make money from videos and DVD sales as it acts as a viral marketing technique and encourages viewers to go and watch the film. DVD rental stores pay a much higher price than normal stores so this money goes to the film companies. Any DVD that is rented must provide privacy, copyright laws and an age requirement.
8. What ways does a studio have of making sure that a film is profitable? They make sure they plan the budget of the film before shooting it and deciding on how they are going to distribute it. Marketing is a huge impact and this is where they make most of their profit so having the appropriate amount of money is crucial. 
9. What other ways does a studio have of making money? Studios can make money by having their films advertised on billboards, trailers, merchandise, TV adverts, Orange Wednesdays (synergy), competitions on the TV. leaflets, posters, emails, magazine reviews, social network influences, award ceremonies, controversy (moral panics), Youtube and even Bluetooth. These are all ways of advertising their films which encourages people to see them which makes them gain profit.