Audience theory.

In this lesson we focussed on the different areas of audience theory. We came up with 6 different groups:

Reception Theory:

• how text is read by the audience
• contextual factors
• 4 quadrant audience
• niche audience
• worldwide audience
• originated in the late 60's
• it was most influencial in the early 70's to 80's (Jauss)
• media context has no inherent meaning
• it places the viewer in context

Hyodermic Needle Model:

• powerful effect on audience
• also known as the magic bullet

Maslow's Hierachy:

• it was produced in 1943
• it was produced by Abraham Maslow
• it had 5 different parts to the hierachy
• self actuals
• esteem
• belongingness
• safety needs
• basic life needs

Categories of Audience:

• there are 6 different categories
• top management
• middle management
• office supervisors
• skilled workers
• semi-skilled/unskilled
• unemployed

Uses & Gratification:

• functionalist theory
• mediums content
• familiarity
• general exposure

Two Step Flow:

• produced by Lazarsfield
• peoples choice in 1944
• it has 2 distinct stages
• the individuals get information
• then works like chinese whispers
• the Sun helps influence opinions